One of the Sunday morning news shows had a feature on Fitness.
Will Smith showed before and after pictures of his weight during the pandemic.
During his interview he committed to getting back in shape, and he outlined his workout routine plans.
The interview was unusually well done, and the interview also cited some statistics. Notably, the average person gained 1.5 pounds of weight for every month of “lockdown.”
People know it and are very determined to do something about it.
However, we know from experience people will trickle back into our programs only when they are ready.
This is good news!
It gives us time to get it right and get them reoriented, and our business growing and structured to be permanently profitable without working 24/7.
Luck is the intersection of opportunity and preparation.
Will Smith highlighted what our clients need and want, and his star status gave our fitness business a boost.
The opportunity is here, now.
Regardless of our past, preparation is something we have complete control over. With everything 2020 threw at us, we need to tweak our businesses for 2021 with proven strategies and tactics for the post pandemic world.
