When Should You Raise Your Prices?

Over the weekend I attended the last graduation party of this summer.

As I talked with the young graduate and his friends, their college careers and/or job careers were the hot topics of discussion.

Rightly so. Big changes are in store for each of them as this chapter closes and the next one begins.

Labor day marks the beginning of Fall and ushers in all kinds of changes for families everywhere.

Fresh changes bring forth new habits, rituals, and routines.

Are you prepared for these subtle yet profound changes?

People who join fitness centers in January have a tendency not to stay around for long.

People who join in September and October are likely going to need and use lockers, parking spaces, showers, and the equipment.

If you have a good marketing plan in place and it brings you new people every month, good for you. All you need to do is tune it up.

If you don’t have a good marketing plan in place, you are in luck, because this is the absolute best time of the year to get one together.

A word of caution: your marketing plan for this Fall needs to be created and implemented now!

There is great danger in waiting until September to get started. You must be ahead of the competition on Labor Day.

As people’s energy turns to taking better care of themselves, you want to be the first option that comes to their minds.

You can do this on your own, and eventually you will figure it out.

Or you can get my help and speed things up dramatically.

The choice is yours, but I encourage you to take action today, and if you don’t want to fall behind the competition, schedule some time on my calendar, while slots are still available.

Remember, you only get results when you take action on your ideas!

Posted by Ron Gordon

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