I am on so many email lists it seems crazy at times. I never read them all, who has that kind of time? I look for trends and the unusual.
I just read one email where a well-known marketer and trainer announced a 2-hour webinar on January 1st.
Wait, isn’t January 1 a holiday? Shouldn’t we be taking the day off to relax, watch football, or whatever?
This marketing guy is good, really good at his craft and we stand to gain a lot by emulating what he does in our fitness businesses.
He is taking advantage of people’s natural tendency for improvement, new goals and making the next year different than last year. Brilliant.
I am always amazed at the fitness businesses that are closed on New Year’s Day.
Is there any other day on the calendar when people are more interested in fitness, health, and wellness than on January 1?
Are you taking advantage of this opportunity? The successful gyms are. Here’s what you do. (I used to be so hesitant to share proven and successful things like this, but our mission at 6 Figure Trainers has evolved with our successes. We exist to help you grow.)
Schedule an open house/free trial workout for New Years Day. Do it now!
Your members will be there. Your members will promote it for you if you ask them.
It’s simple. It’s effective and it works! I know this from experience. I could go on and on with stories of successes in my gym and in the gyms of my VIP clients.
I have heard all the excuses from staffing issues, from being tired to being away for the holidays, and so on from my mentoring clients. It’s interesting how they only give me these excuses the first year they offer the workout. Once you see how effective this is, you never look back.
It’s simple, it’s easy and very effective. Get your year off to the right start and meet the needs of your members and community at the same time!
Want help? We help people do this all the time, for free.
