Don’t Spend Any Money On Marketing…ZERO!

The caller on the other end of the phone assured me they could get me hundreds of leads for my fitness business in a very short time on social media. Their presentation relied heavy on

Could You Build A 6 Figure Income In A Town Full Of Strangers?

I have been riding my bike a lot on the Erie Canal towpath this summer. Some days I meet a few people and then other days I meet almost no one. Some people are friendly

Free Marketing Help You Must Politely Decline!

I am sure this scenario has happened to you, too. A VIP client texted me to tell me her great news. One of her members wanted to help and asked to take over the marketing

Join Me LIVE On This Thursday!!

It’s now official! I am going live for the first time ever this Thursday! Here is a bit of the backstory. The first part of my career I was an employee, and a very good

This Is The Best Business Advice Ever!

I know one thing for sure about you and your fitness career! You are constantly asked the same question repeatedly. Be it at parties, social events, networking meetings, family gatherings, and parties with friends, it

Is Your Marketing Plan Really Yours?

I just finished a board meeting for a growing private company. This company serves a unique niche in the personal development space and they are positioned to explode. The owner’s goal is to double the

Should You Offer Discounts?

One of my VIP clients recently asked me about group discounts. Actually, this question comes up a lot. In my case, the only time I offered a group discount was during my career with the

When Should You Raise Your Prices?

Over the weekend I attended the last graduation party of this summer. As I talked with the young graduate and his friends, their college careers and/or job careers were the hot topics of discussion. Rightly

The Best Marketing Tactic Ever!

I am a people person, but a live room full of strangers is not my cup of tea, so to speak. I always feel a bit awkward, until I get involved in my first conversation.

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