The New Abnormal

The Club Industry Executive Summit has wrapped up in Chicago. Before I attack the seemingly endless list of things I want to get done, I want to get a quick and bief note out to

Marketing Make-Over Results

I am writing to you from Chicago. The windy city really lives up to it’s reputation today. It’s cold and windy in downtown Chicago. I am here for the Club Industry Summit, which promises to

Week #2 – Onsite Marketing Make-Over

On my way to my VIP client’s gym for Week #2 of the Marketing Make-Over, I stopped to get a quick meal. After ordering my food, I asked the server if there was a local

Week #1 – Onsite Marketing Make-Over

I love the energy of the gym! Last Friday I wrapped up Week #1 of the Marketing Make-Over I am doing with one of my VIP clients. What makes this unique and very exciting is

Is It Time For A Marketing Make Over?

The last day of Summer followed by the first day of Fall is a perfect time to look at opportunity. Actually there is never a bad time to look at opportunity, but some times are

The World’s Biggest Cheesecake

My home town in Upstate NY has more dairy cows than people. Much of the milk goes into cream cheese production. The town, Lowville, NY, hosts the Kraft plant that produces Philadelphia Cream Cheese. The

You Might Be Surprised

Have you ever wondered how effective your emails are? It’s a challenge for all of us that use email to communicate and stay in contact to know if our emails are being opened and, hopefully,

Avoid This At All Costs

I spent the unofficial end of summer catching up on some indoor tasks. Since it was raining and foggy all day, staying indoors seemed natural. It also seems natural to catch up on organization details

And We’re Off

I am finishing up my, way-too-long, recovery from foot surgery by spending some time with my nephew. His daughter has just started her first school year. Although she is only 4 years old, she has

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