Life is slowly returning to normal after my Istanbul trip. Not the old normal, that is being replaced by the new normal.
As we approach the holidays and some unique opportunities, a new normal is coming our way and each of us can take advantage of it.
You know from reading theses posts, I have been predicting a huge opportunity coming our way. Check out this post from October 1.
As I outlined in this post, the economy is changing in very favorable ways, and marketing is responding.
For instance, last year on Black Friday, the airlines industry made a huge change and started offering discounted flights in direct response to consumer’s thirst for experiences over “things.”
I predicted this trend would continue and a few days ago, a week ahead of Black Friday, Frontier Airlines was promoting huge discounts on flights. From their website: “Amazingly cheap flights across the USA from only $38 roundtrip!!” Check it out.
We can learn a lot from what they are doing. Most importantly, we can focus our marketing efforts on the fitness experience, rather than how may pounds of weight we have or the square footage of our gyms.
You must put your plan in writing. If it’s not in some form of writing, it doesn’t exist, and it will not happen.
The thought of a written marketing plan can be daunting. Are you ready to move ahead, but not sure where to start? We are here for you.
Your new normal can start with a conversation that costs you nothing!
Reserve your time for a conversation by clicking here, right now.
