I like being active, but I took some time to sit down and do a little research this weekend, a bit unusual for me.
I was specifically looking for research to contradict what I am seeing. Sounds a little weird doesn’t it?
I am seeing a very robust economy. Something I haven’t seen in a very long time.
In today’s world I figured it wouldn’t be too hard to find naysayers, the doom and gloom types, that would counter my excitement with their version of reality.
My reality comes from talking to business owners, both in and outside the fitness industry. Observing and processing is my stock in trade, and I guard against prejudices with research.
This is the most exciting time I have seen for the fitness industry in a very long time!
The economy is the best it has been in a long time. Even the negative types are presenting, at best, very weak arguments otherwise.
What does this mean for us? It’s no longer business as we know it. This is both good and bad.
In the coming months more people will be interested in, and able to afford, fitness programs.
The bad news is that fitness business will face more and more competition. New gyms, boxes, and studios will be opening in your area, soon.
Some businesses will survive in this new economy, some will thrive, and some will be destroyed.
The key is to understand what is going on and pivot with a new business offense and a strong defense.
Of course, I invite you to check out the resources below, whichever one works best for you.
Remember, you will only get results if you take immediate action on your ideas.
- Category: Ron's Blog
- Tag: Business Growth, Fitness Business, Fitness Business Growth, Fitness Business Marketing
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Helping you grow your fitness business is the mission of the 6 Figure Trainers Program. Founder and CEO, Ron Gordon brings over 40 years of successful fitness business ownership and growth, to the tips, tricks and hacks described and outlined here.