I am in the middle of a training webinar and we just took a break.
This is really fascinating stuff.
I’m amazed at the little tweaks in effective marketing because the Pandemic has severely altered how we interact with each other!
To say I am energized is an understatement.
You probably heard of the story of two lumberjacks in a contest about how much wood they could cut in one day. One contestant routinely started to sharpen his axe every hour, and he immediately moved into second place.
As the day went on he steadily moved up in the standings and eventually won over his competitor who was exhausted from using a dull axe.
Don’t we all do the same thing in the fitness business. We work harder and harder without taking the time to sharpen the axe.
Maybe it’s time to change that, maybe it’s time to reach out and have a conversation with someone who can show you how to sharpen your axe!
