Spring is often the beginning of a slower season for fitness businesses. But here’s the real opportunity: the actions you take now will determine how much you can capitalize when business naturally surges again later this year.
That’s why I’m kicking off a short blog series:
The Top 3 Things Holding Fitness Professionals Back (And the 1 Game-Changer That Creates Massive Growth—Fast).
1. Wearing All the Hats
If you’re coaching, selling, marketing, programming, and handling admin tasks all by yourself—you’re on a fast track to burnout and stagnation.
You simply can’t grow when you’re stretched too thin.
“The average fitness professional spends 30–50% of their time on non-revenue-producing activities.”
— IHRSA 2023 Report
Think about that: Nearly half your day might be eaten up by tasks that don’t drive your business forward.
Your Action Plan
This week, start with a simple but powerful exercise:
- Track your time.
- Break your day into 30-minute blocks and record what you’re doing—honestly.
- At the end of each day, calculate the percentage spent on non-revenue-producing activities.
- Do this for the next three days.
Don’t worry if the numbers surprise (or even frustrate) you. This is just step one.
I’ll be guiding you through how to shift this trend and reclaim your time for what truly matters.
Stay tuned
