One of my VIP clients was talking about her sales conversations yesterday.
Her numbers are incredible. When a prospect comes to her gym and talks with her the odds are very near 100% that they will buy.
The reality is that she has been in business over 20 years and she has had a lot of sales conversations, meaning she knows exactly what she is doing.
Regardless of what brought a prospective customer to your door, the reality is that they are very interested in your product.
They took the time to check you out online, look up your address, get in their vehicle, make the trip across town, and took the risk of walking into the business in search of information.
They have put a lot of energy into getting to this point.
No one, regardless of how much energy they have invested, wants to be sold. The real desire is to buy, and my client understands this very well.
So the tour begins, questions are asked and answered, and the prospect buys on the spot nearly 100% of the time.
As I said before, my client knows what she is doing.
But what if you want these results, and you don’t have 20+ years of experience?
Even more concerning, what if your sales team only closes 50% of the sales conversations? Think of the business lost.
The key is to have a lot of sales meetings so everyone hones their skills. To be clear, the skills I am referring to are the skills to help a prospect make a buying decision, not the hard-core skills of convincing someone of something.
Regardless of your flow of incoming prospects, every salesperson should have a sales conversation every day. Several times a day is even better.
Minimally, stand in front of the mirror and practice the sales conversation. It only takes a few minutes and the process yields all kinds of benefits.
There is, even more, you can do with a team to enhance everyone’s skills.
Remember you get results if you take immediate action on your idea!
