I belong to a membership program for RVers.
In short, some businesses, wineries, farms, and individuals make their properties available to travelers for a night or two at no cost.
There is an expectation, but not a requirement, that the traveler will patronize the establishment, which of course is more sales for the business. It’s really a win-win.
Over the last two months, I have stayed at about a dozen of these places.
Yesterday the business owner asked for my basic contact information which I supplied by handwriting in a sign-in book.
This is the first time I have been asked for this contact information from these businesses, which quite frankly is surprising.
Collecting new leads is critical to all businesses, yet few do it in a structured way.
New leads cross our path every day and essentially go unnoticed – unless we plan to collect this information.
The plan can be basic, like a sign-in chart, or it can be digital. The best time to collect this information is on your first contact regardless of the type of contact, be it digital, in person, texting, or a phone call.
Regardless of how you get this information, it needs to be used, or it’s worthless. That becomes the second part of your plan.
Adding it to your CRM and reaching out to the new prospect with something of value will establish a relationship and a potential new sale.
It all starts with collecting the information.
Remember you get results if you take immediate action on your idea!
