I was talking to a gym owner about his marketing spend.
His answer indicated only part of his frustrations and he told me he didn’t really know.
As we dug deeper, the truth of the matter was that he didn’t know what his return on investment (ROI) was for his marketing spend.
Without systems in place to measure results, he feared his return was actually zero.
I suspect he was correct.
As we talked we unraveled the real problem.
He was at a loss and did not know what to do for marketing in the coming season.
I suggested he stop paying for all marketing immediately.
His response was the same one I have heard over and over.
If I stop paying for marketing, how will I get more members?
Well, if you’re paying now and not getting a noticeable return, how does continuing on the same path make sense I asked.
Then we dove deeper into his situation.
I asked if he had a plan to take advantage of free marketing available to him.
He wasn’t doing any free marketing and I suggested that this should be his starting point.
I gave him a copy of my Checklist For Free Marketing Tactics.
This checklist outlines exactly what the fitness professional can do to market their business for free.
There is a good chance that my friend will never need to spend money on marketing again if he implements the things on this checklist.
Here is how you can get a copy of the Marketing Tactics Checklist.
Only the best!
Remember, you only get results when you take action on your ideas!
