A few days ago, I wrote about Oprah’s use of weight loss drugs and its impact on the fitness industry. There’s more to the story.
Initially, Oprah didn’t disclose her use, but later, in an interview, she provided more context and revealed her decision. She explained that the reason for omitting this information was her lifelong struggle with the blame, shame, and ridicule she felt around her weight.
This is important—if Oprah, with all her influence and resources, hesitates to share openly, imagine how others, including our prospects, must feel.
We can leverage this understanding to craft our marketing to resonate with people facing similar struggles.
Though we don’t have hard data yet, I believe many weight loss drug users are not yet part of a fitness center. As they gain confidence, they’ll likely seek ways to enhance their progress.
This presents an exciting opportunity—an emerging market full of potential.
To tap into this, I’ve launched the 6 Figure VIP Mastermind. This exclusive group of gym owners and trainers will collaborate to grow their businesses to a new level, and capitalize on new opportunities.
Spaces are limited. If you’re interested in joining this exciting program, schedule a time for us to connect.
This is a select group, and each participant will benefit from a supportive network of like-minded professionals.
If you would like more information on how this group could help you go to the next level, send me an email with “Mastermind” in the subject line.
Remember, you only get results when you take action on your ideas!
