According to Harvard Professor of Epidemiology, I-Min Lee, the concept of walking 10,000 steps has it’s roots in a branding campaign for a Japanese pedometer. In Japanese writing, 10,000 looks like a person walking!
Manufacturers of tracking products and shoe companies have jumped on this as a clever way to market their products.
Think about this for a second.
The impact has been staggering.
Chances are that all of your clients, customers, and members know the concept of 10,000 steps, and few, if any, know that the number is not based on science.
In fact the number is not achievable, or advisable, for a vast number of people.
Is your marketing for your business as compelling as the 10,000 steps campaign in your community?
If not, now is the time to make some adjustments, before your competitor down the street.
The first steps:
- Get real clear with your ideal client avatar
- Develop a crystal clear Unique Value Proposition
- Get your message out there to the ideal client avatar population
Don’t get left behind on this. As the world slowly returns to a new normal, now is the time to get all of this straight.
Chances are you could use some help getting this done.
Starting on June 20th, I will lead you through the process with my Marketing and Mentoring Boot Camp Challenge. It’s 5 days of training and mentoring to guide you through the process of building out your marketing plan.
I’ve included the free mentoring part of the program to insure that you will have a plan that works for you. I will be available all week to personally and privately guilde you through each step of the process.
ALL the obstacles have been removed for you, and I guarantee you will get results.
Go here for more information and to register.
Remember, you get results only if you take immediate action on your ideas.
