We call a lot of fitness businesses every week.
(In fact, we may have called you recently.)
We call from a list and we learn a lot from the calls. Stay tuned for more insights on what we have learned.
Today I want to focus on one item. It’s both alarming and not surprising at the same time.
Some of the business we call from our list are no longer in business. Sad. Since our list is not very old, we often take a quick look at the business’s website.
The website may be down. The internet search may clearly identify the business as closed and 90% of the time we are directed to the business’s lingering Groupon Ad! The evidence of discounting prices as a marketing strategy serves as a lasting memorial headstone!
I know you are busy building your business and don’t see what we see. This occurs so often that I feel obligated to share it with you.
Now there are lots of reasons for a fitness business to close. Discounting may have been a last-minute desperation move. Or a marketing strategy that caused lethal damage.
I have never used price discounting as a marketing tactic and I don’t let any of my clients use it either. Nor should you.
There are other more lasting, more satisfying, more profitable, and more rewarding ways to grow a business or get out of a tight cash flow situation.
That is why we offer our Complimentary Consultation and or Marketing 101 program. You can get information on both at the bottom of this email.
Remember, you will only get results if you take immediate action on your ideas.
