Here we go with another weight loss drug!
These new drugs are different than those of the past in one very significant way. They work!
If you haven’t had a chance to check them out, and now there are two of them, take a minute and look at the impressive results people are getting with them.
They are expensive at around $1,000 a week at this point.
But people have a way of finding the money to pay for things they really want. Watch and see who spends the money for these drugs.
Let’s look closer at how this works to our advantage.
The most important lesson is that our marketing message needs to be adapted to fit into today’s world.
If weight loss is your primary message, you have some new and significant competition, especially when doctors start prescribing these drugs, and you know that is going to happen.
I am going to share a story with you. This happened yesterday.
I received a text message from one of my former clients. He is only a former because I moved away. Here we go, his name is Bob, and this was our exchange:
Bob: I did “fight gone bad” this morning for the first time in eight years. Of course, I thought of you. I hope you’re doing well, my friend.
Me: Congrats! That had to suck! 🙂 I remember your first FGB. Glad you’re still at it!! Thanks for this text! I
Bob: I remember mine, too. It wasn’t pretty. Way better now. Then we did a 2-minute double-under test 6 minutes after FGB. Yes, still at it. My mantra is still: I will not injure myself today so that I can work out tomorrow. It’s kept me grounded. It’s all thanks to you my friend.
Bob’s first FGB was 10 years ago, his last with me was 8 years ago.
What I am MOST proud of is his mantra above, “I will not injure myself today, so I can work out tomorrow.” That mantra has him still working out, he’s hooked for a lifetime and admits it.
That mantra was printed in big letters on the wall. It was part of our culture.
The culture is what endures.
We need to market our culture of safety, community, and mental health, as well as fitness and weight loss.
No drug company can compete with that.
Want a couple of quick ideas on how you can build an enduring culture that people love and remember for life? It will put money in your pockets, too!
Get on my schedule if you want a deeper dive. It’s free to you.
We’ll call it a virtual cup of coffee. 🙂
Remember, you only get results when you take immediate action on your ideas.
Schedule a time to talk, today!
