Is there anyone with a more powerful story than Michael J. Fox?
He is an inspiration.
Despite all obstacles, he keeps going with his life.
“With gratitude, optimism is sustainable”. is one of his quotes.
No matter what our hard times are, this is a great way to look at life and put our situation in perspective!
The on-site visitation for a client in Syracuse, NY, has wrapped up. A lot of information and a lot of fun was packed into three days.
We covered a lot of details within the 9 steps of a good marketing program. Executed correctly, they constitute the foundation for a marketing program that gets results. In short, it combines strategy and tactics.
Step 7 in the marketing program is to create a world-class experience for your customers. In my experience, all of this starts with what I call the ultimate transaction.
The ultimate transaction is what happens between the staff member and the customer.
The foundation for this interaction should be excitement, optimism, and energy exuded by the team member.
This experience is why people happily spend their money and buy our services.
Sustained optimism is the foundation for this energy, and it can be taught, learned, and applied.
It needs to become part of the culture and of course, that starts with the business’s leadership team leading by example, and creating the culture.
Some years ago my team gave me a poster that I displayed on the wall in my office. It would be easy to replicate. You should check it out here
Need help with ideas on how to get this done? Schedule a time for us to talk. There is no cost to you and it will be a great investment of 30 minutes. I guarantee it!
Remember, you only get results when you take immediate action on your ideas.
