I just returned from visiting two gyms in Upstate New York.
I always hesitate to mention New York, because no matter where I go in this country, as soon as I mention New York, everyone thinks, “New York City.”
These gyms were not big city gyms of NY, but small gyms and trainers typical of the people on this mailing list, people like you.
One thing is common with every gym I visit and that it the energy clients and members bring to the gym in the fall season.
In the fall the small gym is full of people serious about their fitness.
The school year starts in the fall and with it, people create habits for the next nine months. The habits are centered around routines and schedules driven by the school calendar.
I learned a long time ago that the people joining my gym and fitness programs in the fall were much more likely to stay with the program long term, than people joining any other time of the year.
People joining in the fall are much more likely to be your ideal members than any other time of the year.
This is a potential gold mine for your business.
Not only because they join your programs and stay with you for a longer period of time, but because of what you can learn about them and how you can use that information to attract more ideal clients.
This information can be used to fine-tune your marketing efforts.
Be aware of who your ideal customer is and be especially sensitive to any changes you are seeing in the type of people coming to you.
The first level is to track the demographics including things like age, gender, income, political affiliation, family characteristics, type of automobile they drive and the like. Know your ratios, what percentage of your members are female/male, what is the average age of your customers, how many children do your customers have, what percentage live in what zip code?
I’m always amazed at the number of times business owners answer these question starting with “about…”
An answer that starts with “about…” is usually more of a guess that an actual fact.
I’ve had more than one client do the actual work to figure out what the facts are only to be shocked and totally empowered by the real answers.
Know the facts about your ideal customers. Use the facts to target more of the same. Get more of the same ideal customers and watch your business grow.
Want more ideas like this? Perhaps the 6 Figure Trainer’s program is something you need to check out.
You only get results if you take action on your ideas. Do it now!
Ron Gordon
