Tag: Fitness Business Marketing
Set Your Prospects Up For An Experience
Forget mimicking the big-box gyms. Look sideways at what other successful businesses do, and figure out how to get the same result they get.
Are You Turning Enough People Away?
With the nicer weather approaching, I’m looking to improve my motorcycle riding skills. My skills have plateaued, and I know the way to improve is to get around other successful riders. Iām looking for the …
When to NOT Heavily Promote Your Business
Being perceived as a fitness person first and a business person second casts you in a less significant role in the community, until you are established.
Your Immediate Growth Strategy
I received a voice call yesterday afternoon. There was no caller id, but it was a local number. To my surprise it was a fitness business, more specifically one of the local branches of a …
This Is Your REAL Job
I was fortunate to become a YMCA Executive Director at a very young age. We had a huge facility, about 100 people on the staff and 100s of members, and I was ultimately responsible for …
The Valentine’s Day Workout (Updated for 2019)
Without clients the fitness professional has no business. There is a natural attrition in the fitness industry and the fitness professional is always searching for new clients to take the place of those that leave. …
A Treadmill Only Fitness Center…
Once upon a time I was a competitive runner. To say that I loved to run (or was addicted) is an understatement. I ran in all kinds of weather in Upstate New York. Cold, snow, …
Embracing The Monday Blues.
I remember when I used to get the Monday blues. This was long before I was an entrepreneur, the dark times when I worked for someone else, but that’s a story for another time. š The …
How Your Competition Is Exploding
I received another great question from a small gym owner the other day. In the course of our conversation we were talking about the competitors a small gym owner faces every day in today’s marketplace. …