Tag: Fitness Business Marketing

Ron Gordon

Mining For Gold (Part 1)

I just returned from visiting two gyms in Upstate New York. I always hesitate to mention New York, because no matter where I go in this country, as soon as I mention New York, everyone

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“On-Call” And Enjoying It!

My entire fitness career has always meant that I am “on-call,” whenever I owned a facility.  The only exception would be a scheduled time away when I would designate a temporary replacement. Even then is

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Sad Story With An Interesting Twist

Yesterday, once again I  stopped to tour a gym. This time in Rochester, NY,  It was later in the evening, about 7 pm.  As I entered the facility, the receptionist prepared to check me in.

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The Strangest Question…

I stopped for breakfast while traveling east on my motorcycle yesterday. I place a high priority on safety and travel with all the (safety) gear all the time. (ATGATT) Most of it does not come

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How The Pros Grow

As I travel around, I visit a lot of gyms and fitness centers. Back in December, I visited a local gym that I was considering joining. It is one of those very popular chains of

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The Dumbest Marketing Ever

Today these companies still exist, and gym owners still buy their pitch. Only now the company does even more damage because they can add the internet to their efforts.

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Improve Your Sales With Humor

Using appropriate humor that your prospect relates to will improve your closing ratio for your prospects and grow your client base fast.

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How to Create a Cash Surge Now

Using these topics as a starting point for your sales plan, regardless of the size of your fitness business.

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Connecting With Prospects in a Meaningful Way

We are interested in outcomes and transformations in our lives. Talk to prospects, market to them, and promote to them on that level to explode your business.