Tag: Fitness Business

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How To Build A Budget – Step 1

Only 41 days left until the start of a new year and a new beginning! This is another short, to the point and powerful tip on how to build a bulletproof fitness business. In fact,

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Paying It Forward With A Guarantee

I want to help clear some of the clutter and noise around the concept of marketing a fitness business. For the moment let’s forget the theory and advance boldly in the direction of what you

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Marketing Fitness Business – At Its Best!

About a year ago I visited a very popular fitness business that is experiencing explosive growth.  I had no interest in joining, I was simply checking out how and why they were so successful There

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Taking Advantage Of Black Friday And Beyond

While I personally think it’s somewhat sad, the holiday shopping season has begun.  We are being inundated with promotions for Black Friday, Small Business Monday and beyond. For many retail operations, the holiday season makes

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Making Fitness Marketing Easy and Effective

Is there anything more misunderstood in the fitness industry than marketing?  If we believe all the hype marketing is the solution to all our problems and challenges. We hear things like this all the time:

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Why You Have No Competition With Your Fitness Business

With the time change we have an extra hour, right? Want to put it to good use? Here’s your Mission, as Tom Cruise’s message in Mission Impossible, should you choose to accept it. Of course,

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The Scariest Thing For The Fitness Professional

My Mother’s funeral was a really nice celebration of a life well-lived. Thank you to those of you who held our family in your thoughts and prayers. We appreciate it very much. After a summer

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Looking Backwards At The Keys to Happiness

Today is a bittersweet for our family as we attend my mother’s celebration of life and her funeral. The last few months of her life were challenging and now she is no longer suffering. We

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Creating Your Portable Roadshow, History Museum

In yesterday’s email, I wrote about the power of creating a visual history of your business.  (If you missed it, you can catch up here.) This should be a physical item or items that that