Tag: Fitness Business
Building Trust In An Uncertain World
I just got off a Zoom meeting with some trainers at a gym in upstate New York. In case you don’t know, gyms in New York are not allowed to open yet. They have no …
A “Taste” Of What Our Customers Are Experiencing
I was an early self-isolator. The fuel gauge on my truck hardly moved for 8 weeks. Last Saturday I cautiously ventured out for dinner. I chose a restaurant I had frequented often in the past. …
Is The Check Really In The Mail?
Do I sound like the bearer of bad news? Small fitness businesses are at a crossroads. Unless we have a plan A that does not depend on a stimulus check and are seriously working our …
Are You Focused On The Right Thing?
I hope you and your family had a great holiday weekend. It’s defiantly weird to celebrate the holidays in a social distancing way. Hopefully, we won’t have to do that for too much longer. Here …
It’s Time To Rethink Everything
I hope you are healthy and safe. I know it’s frustrating and stressful right now, but there is always hope and, this too shall pass. Are you ready for the new normal? The time when …
Building Your Fitness Business in Challenging Times
I hope you are healthy, safe, and strong. Now is a critical time for every gym owner and trainer. It starts with attitude, expectation, and faith. We cannot count on the things that worked in …
Your Two-Pronged Approach For April
First, I hope you are all healthy. Hang in there, we made it through March, and we will make it through April! Things change daily and hindsight is always 20/20. One thing we know for …
The Coronavirus Challenge – Part 5
I was exchanging emails with a national leader in the fitness space and she brought something very interesting to my attention. The impact of the coronavirus on attendance/memberships at fitness centers is driving concern and …
What We Can Learn From The Banking Industry
Good customer service is something you existing customers feel, or not. It all comes down to how they are treated.