How can this be?
We have business where we are in constant contact with our customers. We see them, talk to them, coach them and, not hearing anything to the contrary, we believe they are very happy with the experience they are having with us.
Then they leave, and we wonder why. What happened?
In our free education seminar, we talk about the 5 Reasons Fitness Business Fail, which are the same reasons 80% of all new businesses fail. Source: Five Reasons 8 Out Of 10 Businesses Fail, Eric T Wager for Forbes magazine in 2013.
Reason #1: Not really in touch with customers through deep dialogue.
One would think that since the nature of our business is to provide a personal service, in-person, this reason would not apply to us. Nothing is further from the truth.
Most fitness business owners have lost touch with what their customers really want and need.
Don’t take my word for it. Check it out for yourself but be careful how you go about it. Simply asking them will not work. Instead do a simple survey.
There is science behind how to do it correctly that I am not going to delve into. It’s all summed up in a 3 minute video we created here for our VIP clients. Now you have access to it too.
Take action and follow the plan I outline, and you will have powerful information, and a couple of reality checks, in only 72 hours. Then use that information to make some immediate changes.
If you are interested in moving even faster on building your business, jump into our educational seminar:
5 Reasons Most Fitness Businesses Fail,
3 Ways to be the Most Popular Business in Your Area
This seminar is free, but you must sign up here. We have scheduled times throughout the week. Pick the one that works best for you.
This is a content rich seminar, guaranteed to challenge your thinking about the real hard-cold facts. Be prepared to take notes.
Remember you only get results if you take immediate action on your ideas!
- Category: Ron's Blog
- Tag: Business Building, Fitness Business Growth, Fitness Business Marketing
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Helping you grow your fitness business is the mission of the 6 Figure Trainers Program. Founder and CEO, Ron Gordon brings over 40 years of successful fitness business ownership and growth, to the tips, tricks and hacks described and outlined here.