When my children were growing up, we always ate dinner as a family every night.
My youngest daughter used to ask everyone around the table what was the best part of their day.
There was no escaping this persistent little girl. She would hang in there with each person until she had an answer.
This little routine became a habit every evening.
Life has moved on and now she has her own young family, but the memories remain vivid, and whenever I am eating with someone else, I carry on the tradition and ask everyone at the table what the best part of their day was.
I’m shocked at how many people do not have an answer and resist the question. There must be something, I think to myself.
What would your members, clients, and customers say if asked this question?
As business owners, we hope they would say their workout and time spent in our presence was the best part of the day.
Perhaps, even most likely, they would identify their time with their family as the best part of their day and who could blame them? But what if their time with you was the second-best part of their day?
Pretty cool, wouldn’t you think?
The good news is that you can make this happen. Start now by building a culture that has a mission of providing everyone with an experience that they would describe as the best part of their day.
The gyms and businesses that create this culture are the ones that become successful and remain successful. These are the gyms that have raving fans, great Google reviews, and are the most respected gyms in their community.
Examine every aspect of your client’s journey in your facility and make everything measure up against this standard. Start small and stay relentless. It’s a simple strategy with profound results.
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