What Is Your Core Story?

One of my jobs today is to come up with a core story for the 6 Figure Trainers program.

I am having a big challenge. How do I summarize decades of experience in the fitness industry into a short concise core story that people are interested in?

On the surface, it seems as though talking about my successes would be a natural way to go. But to be totally transparent, every success is built out of the ashes of a failure.

I really can think of no exception to the above statement.

I could talk about being one of the youngest and highest-paid YMCA directors in the country in my mid-20s, but that only came about because of very hard work during my college years when other people were partying.

I could talk about how I declared myself unemployable at a Mastermind meeting one morning. I was sick and tired of working for other people and decided to venture out into my own business and my starting point was to make that clear to my fellow Mastermind people that I was officially unemployable.

That, by the way, is a decision I never retreated from.

However, that does not mean I did not go through some mistakes and subsequent pain on my journey to become a six-figure trainer working 20 hours a week.

My core story should include some details about my transformation from being a successful business owner to being a successful mentor for other business owners.

That too, came after a series of initial mistakes.

I am sure that you share with me a common background of challenges preceding successful breakthroughs.

Over the last few months, we have been working tirelessly at 6 Figure Trainers with the goal of bringing a completely new format to this mentoring business.

We have met obstacle after obstacle after obstacle on our path. This could be very discouraging but I’ve learned over time that the bigger and more frequent the challenges are, the bigger the opportunity at the end.

As a result, I am very pleased to tell you that sometime next week we will be officially announcing the new 6 Figure Trainers program.

The changes are all-encompassing throughout our program with literally something for everyone. Starting with more free materials, while still maintaining and expanding our high-end mentoring program, which is the fastest way to transform your business and take everything to a new level.

If you are interested in growing your business slowly, quickly, or anywhere in between I am certain you will find exactly what you need to help you get there within the 6 Figure Trainers program. The question really will come down to how fast and how significantly you want to grow your business.

I would challenge each of you as you go into this weekend to spend a little bit of time thinking about how big you would like your business to be in the next two years. I urge you to dream big! All too often I see too many people setting their sites way too low. There are incredible opportunities in front of us in the fitness and small business world.

I can’t wait to make the big announcement next week!

Have a great weekend!

Remember, you only get results when you take action on your ideas!

Ron “setbacks are signs of impending success” Gordon

Posted by Ron Gordon

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