The phone rings and the caller wants some information.
By the way, chances are real good they have already researched your business online. Most likely they have googled the business.
How you answer their inquiry is critically important.
Most answers start with features. Some answers actually get to benefits.
Benefits are better than features, but still lacking in effectiveness.
The reality is people don’t care about the features and benefits. They care about outcomes and transformations in their lives.
The best answers address the outcomes and transformations your service provides people.
This does not come naturally to most people, unless they are trained and following a script.
Here’s an example:
Someone calls and wants information. “we have X number of treadmills and X square footage and we’re open X number of hours. All good information but these answers focus on features and benefits answers.
A completely different answer along the lines of how much weight people lose on average, or how much more energy customers have after participating in the program a couple of months, begins to address the outcomes and transformation.
We need to train ourselves, and all our sales people, on how to address the transformations our service provides.
Do this and watch your numbers grow.
Want help? Schedule your free session with me now.
Remember, you only get results if you take immediate action on your ideas!
