The number of days until swim suit season depends on where you are in the country.
In Upstate NY, my hometown, swim suit season is quite a few days away.
In other parts of the country, it’s already here. It truly depends on where you are.
Why is this important in the fitness industry?
Because the number of days until swim suit season causes a reaction in people. They immediately begin thinking about how they will look in their swimsuit.
From where they are now to where they want to be is a desired transformation.
In marketing and selling, speaking to the transformation causes people to take action.
They don’t care about the number of treadmills or square footage we have, they care about a transformation they desire.
When new prospects come to your business always figure out what transformation they want and show them how you can lead them to it.
Do this and your sales will rocket!
Put a countdown calendar somewhere prominent in your facility, or online, and get a conversation going.
In addition to motivating prospects it will also help build your tribe. It’s a cause we can all get around.
Maybe even have a related contest, just for fun.
Remember, you only get results if you take immediate action on your ideas!
