Russel H. Conwell wrote a great book, Acres of Diamonds.
It starts out telling the story of a weary farmer, tired from the relentless work he was doing on his farm and not getting the results he wanted.
In frustration, he sold the farm and moved on.
The buyers of the farm discovered diamonds on the farm property and became wealthy.
The lesson of the story is the farmer could have been rich, too, if only he recognized the treasure on the farm, right beneath his feet.
The book goes on with many more lessons about the opportunities right in front of us, if only we explore the options.
In the fitness world, our diamonds are other people. Our current customers, former customers, and people (prospects) in our service area. The names we have in these categories is our list
The first step in fully understanding our hidden diamonds is to do a deep dive into our list.
Today’s Challenge, #8 in our 12 Days of Christmas is to determine who your top 10 current customers are, based on how much they spend on your services.
Your financial or gym management software will come in handy here.
The first time I did this, I was shocked. MY top spender was not who I thought it was before doing my audit. My eyes were opened in many new ways.
That’s it. Have fun.
