Mining For Gold (Part 2)
Yesterday I wrote in detail about getting to know your ideal customers better. In case you missed the email, you can catch up here. Experience in the fitness industry across several decades taught me a very …
Mining For Gold (Part 1)
I just returned from visiting two gyms in Upstate New York. I always hesitate to mention New York, because no matter where I go in this country, as soon as I mention New York, everyone …
The Perfect (Positive) Storm
This, right now, is… The most exciting time of the year for a fitness business. The time of the year when we make our greatest impact on people’s lives. The best opportunity we have for …
“On-Call” And Enjoying It!
My entire fitness career has always meant that I am “on-call,” whenever I owned a facility. The only exception would be a scheduled time away when I would designate a temporary replacement. Even then is …
Is Fear Holding You Back?
I took a break a couple of days ago from visiting clients and gyms and did this bucket-list thing. I decided to ride my fully-loaded motorcycle up Mt Washington in New Hampshire. The road is …
Your Magic Number
My motorcycle tour of the country continues and I am writing to you from sunny Vermont. The weather is absolutely beautiful, yet you can feel the change of seasons coming our way. Soon it will …
Sad Story With An Interesting Twist
Yesterday, once again I stopped to tour a gym. This time in Rochester, NY, It was later in the evening, about 7 pm. As I entered the facility, the receptionist prepared to check me in. …
The Strangest Question…
I stopped for breakfast while traveling east on my motorcycle yesterday. I place a high priority on safety and travel with all the (safety) gear all the time. (ATGATT) Most of it does not come …
How The Pros Grow
As I travel around, I visit a lot of gyms and fitness centers. Back in December, I visited a local gym that I was considering joining. It is one of those very popular chains of …