When I shopped for groceries the other day, the owner was running the cash register.
As I started the checkout process, she gave me a big smile of recognition.
She and the entire store, were incredibly busy with a new shipment of product. There were boxes everywhere.
Her smile of recognition was more than a customary gesture. It was a connection.
A few weeks earlier I had gone out of my way to meet her and connect.
I had no motive other than I like to meet other business owners and ask how they are doing.
They inevitably take some time with me and share a bit about their business. Sometimes I get to share a bit about my business.
Since I show genuine interest, the next time I see them we connect on the level where we left off.
As she checked out my groceries, she shared a few details about how her business is doing.
I know when I return in a few days, I’ll get the same consideration and connection again.
This example demonstrates a huge marketing opportunity for all businesses that is usually under-appreciated and under-utilized.
The job of the CEO is to build the assets of the organization, and one of those assets is the community.
With a sticks and bricks location it’s pretty easy to identify our community. It’s a geographic location.
Within that location are all kinds of connections that are assets to our organization.
How many of your business owner neighbors do you know well enough to call them on the phone, and have them recognize your name? How much do you know about them?
This week I am going to show you what works best when developing this resource.
If you follow along with my email for the week, you will be well on your way to improving your marketing and your proven value in your community.
Who wouldn’t want that?
The first step is to make a list of the businesses and community organizations in your immediate service area, within 15 minutes driving time from your front door.
5,4,3,2,1… GO!
Remember, you only get results if you take immediate action on your ideas!
