Yesterday, I contacted two of my doctors’ offices for routine preventative medical stuff, nothing critical or urgent.
These are offices I have had long and positive relationships with. Immediate answers to my questions, positive and caring attitudes, and a generally helpful approach to my inquiries.
Now, it’s like I landed on a different planet!
I am going days without answering emails. My call to the offices during regular business hours are directed to messages and answering services! Even more alarming, after leaving a message, I am not hearing back from them.
Now, these are major hospital systems with outstanding, positive international reputations. Or at least that was the case until now.
The reality of this happening in two different hospital systems is downright alarming!
I know this is a result of being short-staffed and other residual fallout from the pandemic. But knowing the reasons does nothing to help me with my personal health concerns.
I know I am not alone, so the question is, what are people to do with the all-important issues of medical preventative care? In many cases, people will simply resign themselves to, well, this is the way it is now.
When it comes to wellness, healthy living, and preventative medical care, we are clearly on our own now more than ever before. This is downright scary.
The fitness and wellness industries are facing an unprecedented opportunity to make a difference in the world, like never before.
Teaching healthy lifestyles with systems in place to support and encourage each other is critical to wellness self-management. But are we getting this critically important message out there effectively?
Physical fitness alone is no longer our only calling card. We need to up our game in the area of communication and talk about the outcomes people experience with our programs outside of general fitness and weight loss. We need to spread the message of physical wellness, improved immunity, positive social networks, as well as mental and emotional well-being.
We, the fitness industry, can make an even bigger impact on our corner of the world, if only we adjust our sails and take advantage of the prevailing needs.
Take a quick inventory of all your marketing efforts. Are you getting a new message out there? If not, what small adjustments can you make to begin spreading the word?
Remember you get results if you take immediate action on your idea!
