Tag: Fitness Business Marketing
Mining For Gold (Part 3)
I visit gyms all over the country. I see first-hand what they are doing for marketing and sales. I listen to them interview me as a prospective member, or simply someone who wants to see …
Mining For Gold (Part 2)
Yesterday I wrote in detail about getting to know your ideal customers better. In case you missed the email, you can catch up here. Experience in the fitness industry across several decades taught me a very …
Mining For Gold (Part 1)
I just returned from visiting two gyms in Upstate New York. I always hesitate to mention New York, because no matter where I go in this country, as soon as I mention New York, everyone …
“On-Call” And Enjoying It!
My entire fitness career has always meant that I am “on-call,” whenever I owned a facility. The only exception would be a scheduled time away when I would designate a temporary replacement. Even then is …
Sad Story With An Interesting Twist
Yesterday, once again I stopped to tour a gym. This time in Rochester, NY, It was later in the evening, about 7 pm. As I entered the facility, the receptionist prepared to check me in. …
The Strangest Question…
I stopped for breakfast while traveling east on my motorcycle yesterday. I place a high priority on safety and travel with all the (safety) gear all the time. (ATGATT) Most of it does not come …
How The Pros Grow
As I travel around, I visit a lot of gyms and fitness centers. Back in December, I visited a local gym that I was considering joining. It is one of those very popular chains of …
The Dumbest Marketing Ever
Today these companies still exist, and gym owners still buy their pitch. Only now the company does even more damage because they can add the internet to their efforts.
Improve Your Sales With Humor
Using appropriate humor that your prospect relates to will improve your closing ratio for your prospects and grow your client base fast.