Tag: Fitness Business Marketing
The Only Discount For The Fitness Professional
I’m heading out to spend some on-site time with a client today. I really like being on-site. The perspective is so different. Before I finish packing up I want to share something I am very …
How To Create A Real Explosion In Record Time
Not gonna lie. There are times I struggle when it comes to writing these emails. I know the struggle comes from inside me, an internal ego thing. I desperately want to share information because I …
Do You Turn (Enough) People Away?
Could you move into a completely new town where you know no one and quickly build a successful fitness business? Could you do it without a huge investment of money? I actually can’t think of …
Are You Ready For A Plot Twist?
My recent visit to the hospital was a shocker. I enjoy being very active. Most of my life has been spent training for triathlons, mountain climbing, kayaking and lately, riding a motorcycle. To make a …
Mining For Gold (Part 3)
I visit gyms all over the country. I see first-hand what they are doing for marketing and sales. I listen to them interview me as a prospective member, or simply someone who wants to see …
Mining For Gold (Part 2)
Yesterday I wrote in detail about getting to know your ideal customers better. In case you missed the email, you can catch up here. Experience in the fitness industry across several decades taught me a very …
Mining For Gold (Part 1)
I just returned from visiting two gyms in Upstate New York. I always hesitate to mention New York, because no matter where I go in this country, as soon as I mention New York, everyone …
“On-Call” And Enjoying It!
My entire fitness career has always meant that I am “on-call,” whenever I owned a facility. The only exception would be a scheduled time away when I would designate a temporary replacement. Even then is …
Sad Story With An Interesting Twist
Yesterday, once again I stopped to tour a gym. This time in Rochester, NY, It was later in the evening, about 7 pm. As I entered the facility, the receptionist prepared to check me in. …