This is the time of the year I throttle down my traveling and schedule all of my doctor appointments, check-ups, and other routine medical appointments.
It makes for a crazy month and time really flies.
This year I am surprised, no stunned is a better word, at the changes in the medical profession.
To give you the proper perspective, I am in Upstate New York, far from the city.
New York, as a state has been shut down more over the past two years than any other state I have been in.
I see profound changes, everywhere.
The medical profession is spending a lot of time and money convincing people it’s safe to go to the doctor and/or hospital.
We have come through and are still experiencing one of the most profound challenges our world has ever faced and it’s had an impact on every aspect of our lives.
Across every industry people need reassurance. It’s ok to go back to the office. It’s ok to go to the doctor. It’s ok to go to a party. It’s ok to return to your workout routine.
In the small business world, we need to spend some time addressing people’s concerns and getting them comfortable returning to your space again.
The best way to do this is to create a segment of our marketing initiatives that addresses our current, faithful customers.
Reassuring people that it’s safe to return to life pays huge financial returns.
Never forget that it’s much, much less expensive to keep our customers than go and get new ones.
Chances are you could use some help getting this done.
Starting on June 20th, I will lead you through the process with my Marketing and Mentoring Boot Camp Challenge. It’s 5 days of training and mentoring to guide you through the process of building out your marketing plan, including a section on how to market to your existing customers.
I’ve included the free mentoring part of the program to ensure that you will have a plan that works
for you. I will be available all week to personally and privately guide you through each step of the process.
ALL the obstacles have been removed for you, and I guarantee you will get results.
Go here for more information and to register.
Remember, you get results only if you take immediate action on your ideas.
