The Ice Road Truckers’s Surprising Lesson

Remember the History Channel’s Ice Road Trucker.

It featured daring truck drivers driving on ice across large bodies of water in the Canadian winters.

The show was highly rated and reruns are still featured and very popular today.

Yesterday, I attended a talk by Alex Dobrowolski, Ice Road Trucker’s costar, and the only driver featured on all eleven seasons of the show.

To hear his inside stories behind the top-rated show was interesting.

Insider secrets are always interesting.

For example, I never knew that the ice moves ahead of the trucks. As Alex explained it, the truck sits on top of the ice, and the ice sits on top of the water.

I never thought of it this way, but when I do, it makes sense that the ice would move.

To be clear, I have no need to drive on the ice, but I love the insight of this example. Insider’s information is incredibly valuable.

Insider secrets are nothing more than shortcuts to a better understanding of something.

This is really helpful in business. On our path to mastering a new goal, an insider’s secret can save us frustration and angst, in addition to time and money.

Say for instance that your goal is to grow your business through better marketing in 2024.

What would insider secrets to this process be worth to you? How much time could you save knowing the fastest path to your goal? And how much income could you gain with this information?

If your goal is to grow your business and you are sincerely interested in getting to your goals sooner rather than later, I have some very good news for you.

Next week I will be offering a free Webinar on how to grow your business fast by developing a solid marketing plan.

Keep in mind this is not a get-rich-quick scheme, but a solid time-proven way to put a simple marketing plan in place right away.

This webinar is not for you if you already have all the business you can manage, or if you are sincerely not interested in marketing your business.

This webinar is specifically designed for someone who does not have a marketing plan right now because they really don’t know where to start, or how to keep it simple. Or if your marketing plan needs to be tweaked after all the changes we have gone through in the past 24 months.

If it sounds like this may be right for you, stay tuned. I’ll be making the big announcement on Monday for this free training.

In this free training, I’ll be sharing proven insider’s secrets to building a solid marketing plan that is simple and easy to understand, as well as implement for immediate growth.

Crushing your goals in 2024 starts with crushing your goals in January when interest in fitness is at its peak.

If not now, then when?

If you would like to talk about your situation, get on my schedule for a free 30-minute conversation.

Remember, you only get results when you take immediate action on your ideas

Posted by Ron Gordon

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