Sunday mornings are usually peaceful without a lot of interruptions from phone calls.
So when a call came in from a number I did not recognize at 10 am I was surprised, and of course, since I did not recognize the number or the area code, very suspicious.
Against my better judgment, I answered the call.
To my surprise, the call was from a company I had ordered a product from a day ago.
Then I was even more surprised to learn the purpose of the call was to tell me that my order would be arriving a couple of days late, due to a snowstorm the seller was experiencing, which was delaying all shipping.
Now I was really surprised.
This is the epitome of customer service, and I told the caller as much. She told me it was the least they could do in light of the storm.
I took the opportunity to talk to her a bit about the product I had ordered since this was a new product to me.
As we talked about my purchase and how it fits into the seller’s product line, I was intrigued by another new product they offered. I asked if she could add that to my order and she said it could be done.
I was not “sold” anything, but I became a “buyer,” and I am pleased with my decision.
This is marketing at its best. By taking care of me and exceeding my expectations, they delivered a world-class experience and Increased customer (me) lifetime value.
These are two of the nine critical steps I teach when I help people build marketing plans that get results now.
To be effective, a marketing plan must meet the following minimal criteria to start with:
- Be in print of some form
- Clearly understood and routinely executed
- Be specific and measurable
I remember when my marketing plan was really inside my head. It was frustrating. Then out of desperation, I had an expert help me put a plan together and suddenly everything made sense. My actions were focused, things began to make sense, everything linked together and my business exploded.
My mission, and why I started the 6 Figure Trainers Program, is to help other people in the fitness space build and grow a profitable business.
On Friday, I am offering a free webinar titled, How to Create a Marketing Plan to Explode Your Business, Step#1.
This is a free training that you don’t want to miss. At the end of the webinar, you will understand marketing in a way you have never thought about before.
If you don’t have a marketing plan, this may be perfect for you. You really have nothing to lose. Registration is limited and you can reserve your seat here.
Remember, you only get results when you take immediate action on your ideas.
