I am on the road traveling to my next appointment.
Thankfully, I am headed to warmer climates than the unusually cold, for this time of the year, Northeast.
As I was finishing up my walk, I noticed a guy trying to fix a tire on his truck.
The man was stressed.
I asked if he needed help and before long my hands were dirty and my tools were scattered on the parking lot.
While I was helping I asked what he did and he went into a long explanation. I still don’t quite know what his answer was.
Eventually he asked what I did and I told him, I help fitness business owners fix and grow their business without working 24/7.
He seemed pleased with my answer. I am not sure what he was expecting.
And then he took the conversation to a different topic. He was not really interested in what I do, or he would have continued with a question.
People have an initial attention span of about three seconds, regardless of the media.
We have three seconds to get their attention, or we have lost them.
Every fitness professional needs a 3-second intro.
When someone asks you what you do, don’t bore them to death with details. Tell them in 3-4 seconds. If they are interested in hearing more they will let you know. Then you can get into a few more details.
You will know right away if they aren’t really interested, as they will change the subject. In this case, let it go. Don’t try to force more details on them, thinking you will “sell” them something. You’ll end up doing just the opposite and push them away,
The skill to work on is your 3-second intro. Develop it into a true and exciting description of what you really do. Interested people will ask for more details.
I spend a lot of time teaching this technique in detail to my clients.
This is a very tough task. Been there, done that.
Want to benefit from my experience at no cost to you?
Remember, you only get results when you take immediate action on your ideas.
