On The 12th Day of Christmas

I am writing this from the Sonoran Desert in Arizona, where the only resemblance to Christmas is the (unusually) cold weather.

This too shall pass.

Congratulations! You have made it to Day 12, in our 12 Days of Christmas Fitness Business Challenge.

Like all challenges and workouts, fitness or business, we are close but not quite done yet.

Making it this far is cause for a quick reflection, and then to press on to the finish.

Today’s challenge will rock your business forward.

Here it is: Send a personalized video greeting to your members.

Take your phone and record a short holiday video greeting for someone on your list. Keep it short and personalized. Use the person’s name. Stay relaxed and smile.

Don’t overthink this. Just do it and hit send.

Your people will love it.

How many people should you send a personalized message to? Ideally everyone. I know that’s a big order, and it will take some time, but let’s look at the ROI.

The greeting should take less than a minute per person. That is a bit of time, and it’s worth it.

Sending a message like this sends a real message of caring and concern for your tribe. It improves retention and people will talk about it to their friends. It separates you from your competition.

Need more motivation. What would it cost you to replace these members, in time and money.

Which is a better plan.

That’s it for today.

Have fun.

Posted by Ron Gordon

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