Tag: Fitness Business

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Making Fitness Marketing Easy and Effective

Is there anything more misunderstood in the fitness industry than marketing?  If we believe all the hype marketing is the solution to all our problems and challenges. We hear things like this all the time:

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Why You Have No Competition With Your Fitness Business

With the time change we have an extra hour, right? Want to put it to good use? Here’s your Mission, as Tom Cruise’s message in Mission Impossible, should you choose to accept it. Of course,

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The Scariest Thing For The Fitness Professional

My Mother’s funeral was a really nice celebration of a life well-lived. Thank you to those of you who held our family in your thoughts and prayers. We appreciate it very much. After a summer

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Looking Backwards At The Keys to Happiness

Today is a bittersweet for our family as we attend my mother’s celebration of life and her funeral. The last few months of her life were challenging and now she is no longer suffering. We

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Creating Your Portable Roadshow, History Museum

In yesterday’s email, I wrote about the power of creating a visual history of your business.  (If you missed it, you can catch up here.) This should be a physical item or items that that

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Easily Build Your Business History

Last Sunday was rainy and gloomy, not my favorite weather for the weekend, or anytime for that matter.  I decided to do something different and I visited a museum of local history for Greenville, South

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Managing Your #1 Distraction

Serving our members is NOT the most important part of the fitness business owner’s day. We are in the people business and without the fees people pay us, we cannot pay the business’s bills and

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20 Minutes Can Change Your Life

I am up early this morning with something very valuable, a flash of inspiration. I look forward to moments like this. the flash of inspiration contains within it complete clarity about something that’s been on

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Maintaining Focus

I am back home after my 90-day road trip. Yes, I was on the road for three months, to the day. This was the longest trip I have had away from home. It was a