Do You Turn (Enough) People Away?
Could you move into a completely new town where you know no one and quickly build a successful fitness business? Could you do it without a huge investment of money? I actually can’t think of …
Are You Ready For A Plot Twist?
My recent visit to the hospital was a shocker. I enjoy being very active. Most of my life has been spent training for triathlons, mountain climbing, kayaking and lately, riding a motorcycle. To make a …
Mining For Gold (Part 3)
I visit gyms all over the country. I see first-hand what they are doing for marketing and sales. I listen to them interview me as a prospective member, or simply someone who wants to see …
Mining For Gold (Part 2)
Yesterday I wrote in detail about getting to know your ideal customers better. In case you missed the email, you can catch up here. Experience in the fitness industry across several decades taught me a very …
Mining For Gold (Part 1)
I just returned from visiting two gyms in Upstate New York. I always hesitate to mention New York, because no matter where I go in this country, as soon as I mention New York, everyone …
The Perfect (Positive) Storm
This, right now, is… The most exciting time of the year for a fitness business. The time of the year when we make our greatest impact on people’s lives. The best opportunity we have for …
“On-Call” And Enjoying It!
My entire fitness career has always meant that I am “on-call,” whenever I owned a facility. The only exception would be a scheduled time away when I would designate a temporary replacement. Even then is …
Is Fear Holding You Back?
I took a break a couple of days ago from visiting clients and gyms and did this bucket-list thing. I decided to ride my fully-loaded motorcycle up Mt Washington in New Hampshire. The road is …
Your Magic Number
My motorcycle tour of the country continues and I am writing to you from sunny Vermont. The weather is absolutely beautiful, yet you can feel the change of seasons coming our way. Soon it will …